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Bright Spots in Healthcare

Apr 21, 2022

Reaching hard-to-reach populations takes heart, determination, and support. And it’s hard. Just because you’re communicating, doesn’t mean you’re connecting. Our panel explores ways health plans can make sure they meet their members where they're at and how to navigate the complicated outreach process.

Panelists: Merrill Friedman, RVP, Inclusive Policy and Advocacy, Anthem; Ben Line, SVP, Complex Member Services, UnitedHealthcare; Traci Massie, Director, Government Programs, Optima Health; Sara Ratner, SVP, Government Markets & Strategic Initiatives, Icario

This Bright Spots in Healthcare episode is sponsored by Icario. Icario is a health action platform that unites pioneering technology, data science, and behavioral insights to connect everyone to better health. Icario develops personalized healthcare experiences that move people to better health with every action while reducing member abrasion through the use of extrinsic and intrinsic motivations. Learn more at